Digital innovations are disrupting traditional approaches and transforming the way customers are reached.

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E-commerce will continue to evolve.

Despite being relatively young, the e-commerce industry is fast-changing and evolving. Born out of the internet boom in the 90s, in the three decades since its inception, e-commerce has undergone many changes and pivots. Some of the major changes include

The rise of mobile shopping: In the early days of e-commerce, most people shopped online using desktop computers or laptops. However, the proliferation of smartphones has led to a surge in mobile shopping, with many consumers now using their phones to shop online.

The growth of social media for e-commerce: In the early days of e-commerce, businesses primarily used their websites and email newsletters to promote their products and engage with customers. However, the rise of social media has made it easier for businesses to connect with their customers and promote their products on platforms like Facebook, Instagram, and Twitter.

The rise of the gig economy: In the early days of e-commerce, most businesses were large, established companies. However, the growth of the gig economy has allowed more people to sell their products and services online, leading to a rise in the number of small businesses and independent sellers on e-commerce platforms.

The rise of digital payment methods and smart contracts: Digital disruptors like cryptocurrency have changed traditional approaches of making payments and trustless interactions, allowing for peer-to-peer commerce that bypasses intermediaries.

The increased use of artificial intelligence and machine learning: In the early days of e-commerce, most interactions between businesses and customers were simple and transactional. However, the development of AI and machine learning has made it possible for businesses to personalize the customer experience and offer more tailored recommendations.

Despite the massive reach, many companies globally still do not provide e-commerce solutions to their customers. This can be the result of uncertainty, or lack of technical infrastructure, but it represents a massive opportunity for growth.


Fraud and security

As more transactions are conducted online, e-commerce businesses must be vigilant about protecting their customers’ personal and financial information from fraudsters and hackers.

Logistics and fulfillment

E-commerce businesses must be able to deliver products to customers in a timely and efficient manner. This can be challenging, especially for businesses that operate on a global scale.


The e-commerce industry is subject to a complex web of regulations, including consumer protection laws and data privacy laws. Compliance with these regulations can be a significant challenge.

Acquisition and retention

Attracting new customers and retaining existing ones is a major challenge for e-commerce businesses. In a crowded market, it can be difficult to get noticed and build a loyal customer base.


Mobile and online shopping

As more consumers shift to online and mobile shopping, there are significant opportunities for e-commerce businesses to reach and engage with customers through these channels.

Social media commerce

Social media platforms are increasingly being used as a sales channel, which creates opportunities for e-commerce businesses to tap into the large user base of these platforms to reach new customers.

Artificial Intelligence

With the increasing use of Artificial Intelligence in e-commerce, businesses have the opportunity to improve customer experiences through personalization and automation.


Omnichannel retailing allows businesses to reach customers across multiple channels, and create a seamless customer experience. This allows e-commerce businesses to expand their reach and increase sales.

Our expertise

Our industry knowledge and research, combined with our financial orientation and expertise, allows us to provide valuable support to e-commerce businesses. We also have strong relationships with e-commerce focused investors, which can help businesses secure the funding they need to grow and succeed.

In the past, we have worked with e-commerce projects with a global orientation, particularly in Europe and North America. Our experience in these markets has given us a deep understanding of the challenges and opportunities facing e-commerce businesses.

We can help e-commerce ventures in a variety of ways, including conducting market research and analysis, developing financial models and projections, and providing strategic guidance on key business decisions. Our team is also skilled in identifying and securing funding opportunities, and can help businesses build relationships with potential investors.

Overall, our expertise in e-commerce can be a valuable resource for businesses looking to scale and succeed in today’s global market.

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