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Whitepaper

Fundrasing for Startups

All about the fundraising process for startups

Prior to a financing round, it is important to understand which investor types are suitable for approaching. In addition to important distinguishing features, such as industry focus, network, or investment hypothesis of the respective investor, the company phase in particular also plays a decisive role in the selection of suitable investors.

In order to obtain additional capital and thus secure liquidity, it is important for the founding team to understand the time involved in the respective steps of a financing round. You will receive the download link below if you have subscribed to our newsletter.

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Table of content

Investor Types
Timeline of a Fundraising Process
Preparation of a Financing Round
Approaching Investors
Due Diligence Process
Closing of a Financing Round

Investor Types

Before starting into the process of raising funds, it is important to understand which investor types are suitable. Besides the investor’s industry focus or his investment hypotheses, the company phase of his portfolio companies is an important criterion when looking for a suitable investor.

For more detailed information on the topic please download the whitepaper below.

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Timeline of a Fundraising Process

In order to obtain additional capital in time, it is important for the founding team to understand how much time is needed for each step of the process

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Preparation of a Financing Round

The preparation of essential documents before approaching suitable investors represents a major part of the effort in fundraising. By properly preparing the required documents, the subsequent process time can be significantly shortened, costs reduced and the probability of fundraising success increased. In addition, the preparation of essential documents can highlight important success drivers and potential weaknesses of the company for the founding team.

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Approaching Investors

Once all relevant documents have been completed, the process of approaching suitable investors can begin.

When identifying and categorizing potential investors, it is helpful to create a longlist on which suitable investors are collected and prioritized based on criteria such as investment stage, ticket size, industry focus, portfolio fit or personal relationship.

For more detailed information on the topic please download the whitepaper below.

Due Diligence Process

After the first pitch appointments have been successful and investors have expressed further interest, the due diligence process begins. This process usually takes between 4 and 12 weeks, depending on the complexity and quality of the preparation.

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Closing of a Financing Round

Term sheets define the terms of a subsequent shareholders’ agreement and aim to harmonize the interests of different groups of shareholders (founders, investors, employees) and to fix the respective rights and obligations in the cooperation. In advanced stages of the financing round, term sheets are exchanged between the company and potential investors to signal serious interest and to discuss the most important rights and obligations before the investment agreement is concluded.

For more detailed information on the topic please download the whitepaper below.

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Fundraising for Startups

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