In this whitepaper, you will learn everything about developing an adequate strategy after completing a fundraising
After a company has closed a financing round, it can finance its growth using the capital raised and scale its business. In order to be successful, the implementation of an after-investment strategy helps. The aim of the strategy is in particular to increase the value of the company and to secure financing.
Components of a successful after-investment strategy are the development and adjustment of strategic plans, proactive investor relations management including reliable financial reporting and structured board meetings, the management of the liquidity run rate, the development of a reliable data and KPI structure to control value-driving activities and the assurance of follow-up financing.
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Table of content
Communicate strategic adjustments
After the successful closing of a financing round, the initial growth strategy must be further developed and adapted. In an ongoing, iterative process, investors should be informed about strategic adjustments made and involved in possible decision-making processes.
If you want to learn more about what successful communication about strategic changes can look like, download our Whitepaper After-Investment Strategy now.
Keeping investors informed about operational development
Create a monthly financial reporting
In order to deepen investor confidence, investors should be regularly informed about the financial development of the company. To this end, regular reports can be sent to investors containing updates on the income statement and liquidity development. This ensures a constant flow of information.
If you want to learn how to create a monthly financial report, download our Whitepaper After-Investment Strategy now.
Manage investor meetings
Determine the liquidity run rate
Manage the liquidity burn-rate
Track financial performance based on KPIs
Secure follow-up financing
To ensure that new capital can be raised before cash and cash equivalents are completely depleted, follow-up financing must be secured in time. To secure financing, measures must be initiated to prepare the company for approaching investors. In this context, the proactive management of investor relations is particularly necessary to ensure an overview of all relevant investor relations and to use them efficiently.
Learn how to optimally prepare yourself and your start-up for the next fundraising round in our Whitepaper After-Investment Strategy.
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