Series-A Pitch Deck

What is a Pitch Deck?

The pitch deck is the most important document for investors in the screening process of any company. It is also one of the most important documents for the founding team, as it is here that you can further develop and specify your idea and business model.

The pitch deck summarizes the most important information about the different aspects of your proposal and presents them in a graphically appealing way, based on a consistent design that matches your corporate design.

How do I create an impressive pitch deck?

The majority of recipients do not take the time to read through a pitch deck in its entirety. Therefore, the core messages should be depicted as early and concisely as possible. A brief introduction of the company (elevator pitch) and an executive summary can be used to map the most important and meaningful points on the first two pages of the deck.

  • Problem & Solution
    The business model is then presented in the form of a problem and solution.
  • Product
    For a more detailed understanding of the product, it is presented in more detail on the following pages, focusing on the main criteria and functionalities of the product.
  • Market
    The following slides discuss the addressable market and its size. In addition to the market overview, a comparison of relevant competitors should also be presented.
  • Financials
    The comprehensive description of the results to be achieved (traction) includes essential key performance indicators (KPIs) as well as financial data. In addition, the presentation of target figures shows the growth potential.
  • Team
    The team description should demonstrate that the team has the skills and expertise to execute the plan outlined.
  • Next Steps
    The next steps required to implement the plan shown are presented on the next pages as a roadmap. Finally, there is a call to action, for example, to promote the financing round that has been called.

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Template: Series-A Pitch Deck


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